Professional Aftermarket Shop Digital Marketing and Website Design
Get your business out of the slow lane.
Who We Are
Motorhead Digital was founded by Barry Alt in 2017 after building a successful digital marketing agency. After 20 years of supporting multiple industries, Barry shifted his focus to support the auto restoration, performance, race & restyling segment of the automotive aftermarket industry he loves.
Barry and the team at Motorhead Digital are digital marketing experts offering their signature Location, Site, and Marketing Maximizer™ programs. Their programs will supercharge your website, social media, digital marketing, and your entire online presence so you attract better leads who want to spend more money with you.
We're a results-oriented team of marketing specialists, web designers and content writers who also just happen to be complete motorheads. We specialize in providing an end-to-end service for the auto restoration, performance, race, and restyling segment of the automotive aftermarket industry.
We want to learn your story - your goals, your ideal customers and your frustrations. We help bridge the gap between where you are now and where you want to be. The right creative team can put your message in front of the right audience and help you succeed online. This is what we do every day.
We have the programs, processes and tools in place to consistently and successfully market your business, helping you to outperform your competitors and thrive online.
Increased company exposure, successful customer interactions, improved user engagement and repeat business is just around the corner.
Barry W. Alt
Meet Our Team of Motorheads
Barry Alt
Founder & Digital Marketing Strategist
Barry is the Founder and Digital Marketing Strategist at Motorhead Digital, he services as an elected member of the SEMA ARMO Select Committee, has presented at the 2021, 2022, and 2023 SEMA Shows for SEMA Education, and is a feature contributor to THE SHOP Magazine. You can check out his articles and 2021 SEMA Show presentation here With over 25+ years of experience in digital marketing, search engine optimization and web development, Barry’s goal is to help clients market and grow their auto aftermarket restoration, performance, race and restyling shops through strategic marketing practices.
To fuel his passion for anything auto-related we also owns a classic 69 427 and 2013 427 Corvettes, a 2019 Ford Explorer ST and a 2022 RAM Rebel that he's been modifying for just the fun of it. Barry spends his spare time at industry auto shows like SEMA, PRI, MCACN, NSRA, and Goodguys Rod & Custom as well as attending numerous local car shows and NHRA drag racing events. He's also a local sportsmen's club board member, USPSA Range Officer, USPSA and 3-Gun Competitive shooter. He also enjoys shooting sporting clays.
Kathy
Operations Magician / Customer Service
Kathy is an administrative professional with many years of experience working within the public sector. She helps keep our clients’ projects running smoothly; ensuring tasks get completed on time, creating efficient processes, and setting up systems to facilitate growth for our clients’ businesses. In her off-time, she loves quilting, spending time with her friends and family, and volunteering in her community (including being a former elected official for a local town in Upstate New York!).
Keith
Project Manager
Keith is an avid car guy, top NY competitive shooter, data expert and writer. Keith manages client projects and supports MHD at events like the SEMA Show and other car related events. Keith has Mopar blood running through his veins as he recently sold his 1970 440 6 Pack Road Runner. But never fear as he now owns a sweet maroon Dodge Challenger SRT Hellcat Redeye Widebody and a 1969 Dodge Dart that he's putting a big block and new rear end in with high hopes of patriciate in Hot Rod Magazine's Drag Week and Tom Bailey's Sick Week.
Taylor
Social Media / Special Projects
Taylor brings over 10 years of industry experience to the Motorhead Digital team. Along with social media and process development, organization and systems are her specialty. Taylor provides top-notch service and support to the internal Motorhead Digital team and our clients while still being able to enjoy life’s moments with her young son, both being her most fulfilling experience. She loves to cook and be anywhere in nature with free time.
Grace
Social Media Content / Scheduling
Grace, is our new Social Media content creator, all the way from the UK. She brings her creative flair and expertise to the Motorhead Digital team, collaborating closely with Taylor to craft captivating content for our clients. Grace also manages all our clients social Media scheduling and reporting Outside the digital realm, Grace is a true enthusiast of an active lifestyle. She's a passionate yogi and loves all things nature.
Abby
Content Genius
A writer for the last ten years, Abby has completed over 300 website projects and created and collaborated on too many blogs articles for Motorhead Digital and our client's to count! Originally from Cambridge in the UK, she's been a part of the Motorhead Digital crew for the last three years. She loves helping shop owners attract, engage, and convert their ideal customers to create unforgettable automotive aftermarket restoration and performance projects.
Jordan
Photo & Video Guru
Jordan is a social media, photography, and video expert. Specializing in targeted Facebook ads and organic content marketing, he loves developing custom strategies for our clients’ brands to roll out on social media. A naturally-talented photographer, Jordan also takes care of our clients’ photography needs, providing beautiful eye-catching imagery that draws attention online and increases viewer engagement.
Kandi
Finance Wizard
With over 45 years experience in the retail, banking and insurance industries Kandi is our finance expert working to keep the wheels on the Motorhead Digital bus moving forward so that Barry and his team can focus on helping all of our amazing Motorhead Digital customers. Kandi is an avid book worm, loves quilting, and competitive shooting. Kandi is also a huge car gal and loves driving her 2013 427 Corvette and her 2020 Ford Explorer ST. If you meet her at the a two lane stop light, watch out. You've been warned ;-)
Dean
Customer Engagement Master
Dean is a longtime hot rod, off-road and racing enthusiast – spending his spare time attending races, and working at Watkins Glen International as an RSI Grid Marshal. He’s also an accomplished Sales, Operations, Marketing, Customer Success and Services Executive with 40+ years experience. His rides of choice are a ’55 Chevy 3100 Restomod, 2011 & 2014 Ford Raptors, ’07 Shelby GT500, ’87 TRX250X and prized possession – a ’96 Raymour & Flanigan motorized “couch”. His current project car is a neat 4 door 1960 Oldsmobile Super 88 which will be the MHD Finger Lakes wine and distillery touring machine. . . Yes, we always have a DD.
Ruger
Psycho Office Kitty
Ruger is our 15 Ibs. black and white Psycho office kitty that has claws and knows how to use them. During the day he plops all 15 Lbs. down on Barry's desk (Destroying everything around him) wanting to be petted trying to keep Barry from getting his work done. He can often be found crashed under the quilt rack or looking out the window chattering at birds that he'd eat in a NY minute if he could. Although he has some major claws he's really a big scaredy-cat.
OUR PARTNERS
Why Partner With Motorhead Digital
Every member of the team has a passion for cars. We're not a generalist agency - we live, breathe and love everything auto.
Our founder Barry Alt is a digital marketing strategist who specializes in online business development and online marketing for sales lead generation.
His goal is to help businesses and entrepreneurs market and grow their companies through strategic marketing practices. With over 25 years of experience in advertising and online marketing, Barry understands what it takes to grow a business and expand sales revenue.
From day one of Motorhead Digital's conception, our clients auto-specific needs have been our number one priority.
We understand your audience, we know what they want and what they like - because we're a part of the auto community.
We specialize in helping auto service, restoration & performance tuning shops get back in the driving seat and get past the industry's stop signs.
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