Especially useful if you’re in an industrial park or out-of-the-way area, local SEO practices ensure your website ranks well in relevant geographically-based search results. 

For example, someone looking to get some performance tuning done on their car or truck they may search for “Performance tuning shop near me” or "Dyno tuning shop near me" and their device will pass location information to the search engine to find nearby locations. 

Making sure you’ve claimed and updated your Google My Business, Bing Places and other listings is a must do. Local SEO is now really important to help customers learn where you are and help them easily find you.