As an automotive restoration shop owner, you take pride in bringing classic cars back to life and crafting high-performance machines that turn heads.
But while you’re in the garage working your magic, how much time are you spending marketing your business? Without a strong digital marketing strategy, you could be missing out on a steady stream of customers who are searching for exactly what you offer.
That’s where we come in. At Motorhead Digital, we specialize in helping auto restoration, restyling, and performance shops like yours grow their online presence and bring in more business. In this post, we’ll cover the top digital marketing strategies that can transform your shop’s visibility and drive more revenue.
1. Build a Killer Website
Your website is your shop’s digital storefront. It’s often the first impression potential customers have of your business, so it needs to be professional, easy to navigate, and designed to convert visitors into customers.
Key elements of a high-performing website:
- High-quality images of your restoration work
- Clear contact information and easy-to-use contact forms
- Search Engine Optimization (SEO) -optimized content to help your site rank on Google
- Testimonials and reviews from satisfied customers
- Before-and-after galleries showcasing your craftsmanship
If your website looks outdated or takes too long to load, visitors will leave — and likely go to your competitors. Investing in a fast, mobile-friendly website is one of the best things you can do for your business.
Read more in our
Website Guide.
2. Master Local SEO
Search Engine Optimization (SEO) is what helps your shop show up on Google when someone searches for services like “classic car restoration near me” or “custom auto paint jobs in [your city].”
Here’s how you can improve your local SEO:
- Claim and optimize your Google Business Profile. Fill it out completely, add photos, and respond to reviews.
- Target location-based keywords. Use terms like “auto restoration in [your city]” throughout your website content.
- Get listed in local directories. Websites like Yelp, Angi, and the Better Business Bureau can boost your visibility.
When you rank higher on Google, you’ll get more phone calls, website visits, and customers walking through your door. See
our guide to get more specific strategies for ranking higher on Google.
3. Leverage Social Media (The Right Way)
Social media is a goldmine for automotive restoration shops — if used correctly. Platforms like Instagram, YouTube, Facebook, and TikTok allow you to visually showcase your work, build a community of car enthusiasts, and attract new customers.
What to post:
- Before-and-after photos of your restoration projects
- Behind-the-scenes videos of your team working
- Customer testimonials and success stories
- Live videos at car shows or events
Pro Tip: Use relevant hashtags like #ClassicCarRestoration, #MuscleCarBuild, #AutoRestoration, and #CarPaintJob to reach a broader audience!
To improve your social media presence, read our
detailed guide.
4. Email Marketing to Stay Connected
Email marketing is often overlooked in the auto restoration industry, but it can be incredibly powerful for staying top-of-mind with your customers. According to
OptinMonster, for every $1 spent on email marketing, $36 is made in return. That seems like a great ROI to us!
What to send in your emails:
- Monthly newsletters with updates on your shop and new services
- Exclusive offers or discounts
- Showcase recent projects or customer success stories
- Event announcements like car shows or meet-ups
A simple monthly email can keep your shop on your customers’ radar and encourage repeat business or referrals.
5. Showcase Your Work on YouTube
Video content is king, and YouTube is the perfect platform for automotive restoration shops to gain visibility. Consider creating videos that:
- Document your restoration process from start to finish
- Provide tips on car maintenance or restoration
- Showcase your team and the passion behind your work
People love watching restoration transformations, and YouTube videos can drive traffic to your website and build your brand. Videos can also help with repeat customer traffic. Take a look at our guide on
5 Ways to Increase Repeat Business Using Video.
6. Encourage Online Reviews
Online reviews can make or break your business. Potential customers heavily rely on reviews to decide whether to trust you with their prized classic cars.
How to get more reviews:
- Ask satisfied customers to leave a Google review
- Follow up via email with a direct link to your review page
- Incentivize reviews by offering a small discount on future services
Read
our article to find out how positive reviews boost your credibility and improve your local SEO.
7. Run Paid Advertising Campaigns
If you want to scale your business quickly, paid advertising is a powerful tool. Platforms like Facebook, Instagram, and Google Ads allow you to target your ideal customers — people searching for auto restoration services or classic car enthusiasts.
Effective ad strategies include:
- Google Search Ads: Capture people actively searching for your services.
- Facebook/Instagram Ads: Showcase stunning images of your work and target local car enthusiasts.
- Retargeting Ads: Re-engage website visitors who didn’t book an appointment the first time.
Paid advertising can deliver fast, measurable results — and significantly increase your leads and sales.
Ready to Supercharge Your Shop’s Marketing?
You’re a master at bringing classic cars back to life — let us help you bring your business to life online. At Motorhead Digital, we specialize in digital marketing for auto restoration, restyling, and performance shops just like yours.
If you’re ready to get more leads, book more jobs, and grow your business,
contact us
today. We’d love to help your shop get the recognition (and revenue) it deserves.
👉
Contact Motorhead Digital
to start accelerating your business growth today!
