Because of their popularity, social media platforms are a brilliant way to promote your restoration, performance, race, or restyling shop online.
But it's tough to stand out when everyone's fighting for attention on the same platforms.
To set yourself apart from competitors, you need to be creative and strategic and find new ways to grab your audience’s attention.
Thankfully, there are many ways to engage your audience on social media, and we’re here to share them with you.
Stay tuned to find out how to kick your social media presence into high gear and get more likes, follows, and comments on your platforms than ever with a standout social media engagement strategy.
1. Set a regular content posting schedule
Keeping your brand fresh in the minds of your social media followers is vital for keeping them interested and engaged.
Neglecting your social media presence means risking your brand getting lost in the shuffle – and missing tons of engagement opportunities.
The trick is to share content across each social media platform on a regular schedule. This gives your audience a steady stream of content that keeps them engaged over time.
Creating a content calendar for your social media posts can help you keep things consistent. Simply brainstorm content ideas that align with your brand, and then choose specific posting dates and times.
Top tip:
There are several social media scheduling tools and apps out there that can help you plan and organize your content. Some will even share posts automatically at the scheduled time!
2. Share valuable content
Sharing valuable content on social media is key to building your brand's reputation and connecting with your audience.
By consistently providing helpful, interesting, or entertaining content, you establish yourself as an authority in your field and build trust with your followers.
This increases engagement and boosts your brand's reach, because people are much more likely to re-share content on other platforms or send it to people they know when they find it valuable.
Top tip: Tackle common pain points or challenges your audience faces by giving them practical solutions or advice. This provides value while fostering community and connection among your audience. It’s a win-win!
3. Ask your audience for feedback
If you’re stumped on how to engage your target audience, sometimes the best solution is to ask them directly. After all, they know better than anyone what content they want to see.
Reach out to your current and potential customers and ask them if they like what they see on your social media channels.
Whether it’s car showcases, maintenance tips, promotions, or success stories, how your audience feels about your content matters.
By listening to what they have to say, you'll gain valuable insights that you can use to tailor your content to meet their preferences and keep them engaged with your shop. No more guesswork!
Top tip:
To get feedback from your audience, you can use polls, surveys, or simply encourage comments and messages on social media sites.
4. Use visual content
Human attention spans are shorter than ever, and people are drawn to visually-appealing posts like images and videos, which often get the message across better than long paragraphs of text.
Images and videos are eye-catching, easy to digest, and more likely to stick in your audience's minds. Plus, they’re super easy to share. So, make sure to include plenty of them in your social media accounts!
Top tip:
Making sure your visual content is always high-quality adds a layer of professionalism and attention to detail to your social media presence, giving you an edge over your competitors.
5. Host contest or giveaways
Another effective social media marketing strategy is to organize fun and interactive contests or giveaways to engage your audience and generate excitement around your brand.
Whether it's a photo contest, a trivia challenge, or a product giveaway, contests are a great way to encourage participation and reward your loyal followers.
Top tip: Make it a rule that participants must tag a friend or share the post on their social media to enter prize draws. This boosts social media engagement and helps you attract new followers or customers.
6. Collaborate with influencers and industry experts
Another way to rev up your social media marketing efforts is to reach out to influencers, brands, or industry experts who share your love for cars and automotive culture.
Ask if they’d be interested in a collaboration. It's a fantastic way to expand your reach while adding a touch of authenticity to your brand.
Top tip: Focus on collaborative content that resonates with your audience, like unveiling new products, sharing insider tips, or showcasing exciting events.
7. Share behind-the-scenes content
Let your audience peek behind the curtain at what’s happening in your shop.
It’s an excellent way to introduce them to your processes, projects, and team members humanizing your business and making it more relatable to your audience.
Top tip:
Avoid over-scripting or over-editing to make this behind-the-scenes content feel genuine. People will appreciate the raw, unfiltered glimpse into your shop's daily operations. Don't be afraid to let your personality shine through!
Closing thoughts
With its continuous rise in popularity, social media platforms are a golden opportunity for promoting your restoration, performance, race, or restyling shop online.
You can keep your audience hooked with regular, valuable content, and by listening to their feedback. Mix things up with visual appeal and fun contests to get them involved.
Collaborating with influencers and sharing behind-the-scenes content adds authenticity and a personal touch. By focusing on social media engagement, you'll build a vibrant online presence that drives success for your shop.
Revamp your social media presence with Motorhead Digital!
If you'd like help creating a social media strategy that boosts engagement and expands your brand’s reach, the team at Motorhead Digital would love to help.
Barry Alt and the seasoned squad at Motorhead Digital boast an impressive 26-year track record in digital marketing strategy and website development.
Their arsenal includes the innovative DONE-FOR-YOU Location, Site, and Marketing Maximizer™ programs, designed to rev up your website, supercharge your social media game, and elevate your entire online presence – all aimed at attracting top-notch, high-value leads straight to your shop.
Getting in touch with the MHD team is easy. Dial them at (585) 766-9785, email them at
maximizesales@motorheaddigital.com, or visit
MotorheadDigital.com for all the info you need about their auto marketing services.
