Local SEO (search engine optimization) is the most value-packed form of high quality traffic online.
Especially useful if you’re in an industrial or out-of-the-way area, local SEO practices ensure your website ranks well in relevant geographically-based search results.
For example, someone looking for a fuel injection service may search for “Fuel injection services near me” and their device will pass location information to the search engine to find nearby locations.
Making sure you’ve claimed and updated your Google My Business and Bing Places listings is a must do. Local SEO is now really important to help customers learn where you are.
4. Stay In Touch With Current Customers & Sell Again
It takes less energy to retain a customer than it does to find a new one.
Use Facebook and Twitter to maintain and build customer relations. Take advantage of these communication channels to interact, engage, thank and troubleshoot complaints.
Redirect problem conversations into private discussions on Facebook Messenger, direct messages on Twitter, emails or phone calls.
For added value, encourage reviews on your Google My Business page and on Facebook. Provide quick follow up to any issues, which is important in this age of instant gratification. A quick “Thank You” post can go a long way.
5. Get In Their Inbox & Open A Direct Line of Communication
Email marketing has the best ROI of any marketing channel! Reach your customers directly and keep reminding them why you’re the best around.
Involve them in your story, share your expertise, update them on new items, services and promotions.
Offer loyal customers rewards to maintain and grow your fanbase with exclusive email offers. When you’re building your email list, encourage subscriptions by offering an exclusive discount for signing up.
You’ve already converted them to subscribers, now you can sell to them directly too.
6. Create Excitement With Giveaways & Engage Your Customers
Use online contests for your customers and fans to share relevant images and other content which bring awareness to your brand.
If you know the time it takes to pull together great content, you’ll appreciate what a great source of user-generated content this can create.
Social media is for sharing, it creates a buzz and people love to share their excitement for products, brands or new services.
7. Get Writing & Share Your Knowledge
Be the expert in your field and share your knowledge and enthusiasm in blog posts and articles.
This is great for search engine optimization (SEO) which helps you appear on search engines as the answer people are looking for and then driving traffic to your website.
Potential customers are out there using Google to look for answers to their questions. By supplying the best answers in specialized areas, you’re seriously improving your chances of being discovered and trusted by buyers.
8. Get Trusted Citations & Get More Traffic
Get your business mentioned in high quality articles, blogs, high performance associations and directories online as much as possible. These sites are called citations (Manta, Yellow Book and Yelp to name a few) and search engines use them to measure your profile and credibility which can improve your rank in search results.
Citations not only boost your online credentials, they drive more traffic to your website or function as secondary listings if your website doesn’t come up in a search.
This is a high-conversion tactic matching your business with customers that are already looking for what you do.
9. Boost Your Marketing with Digital Ads & Get Seen
Whether you want to highlight a special event or promote your website, placing strategic digital ads that target specific client types is an effective way to reach a specific market.
Digital ads can be based on demographics, geographics or psychographics (special interests) and enable you to target people most likely to become customers. This effective marketing doesn’t go to everyone in town, only those who meet the criteria and have expressed related interests.
