In a busy automotive aftermarket restoration, performance, race or restyling shop, new employee training is probably the last thing on your to-do list. But spending the time to train your employees is good for your staff and good for business.
Properly trained employees stay with your business longer and are more valuable to you and your customers. They feel more confident in their roles, so they are better at customer-facing roles like customer service, and are more productive in their daily tasks.
So even though employee training is probably the last thing on your list, you should consider moving it up a place or two by making room for it in your schedule.
OR
You can train your new employees and let your current staff carry on with their usual duties all at the same time by using a learning management system (LMS). Here’s how:
What’s a learning management system?
An LMS software allows you to create learning materials and deliver them to your employees. You can also track learner progress, run reports on their outcomes, and let learners chat together in a virtual classroom or community setting.
You can create training material out of anything:
- Blogs or podcasts you’ve published.
- PowerPoint presentations.
- Your old paper training manuals.
You can make new content, too, by creating training videos: a powerful tool in a hands-on industry like aftermarket auto restoration, performance, and restyling.
But a good LMS doesn’t stop there. You can use an LMS to communicate with your employees and allow them to communicate with each other: a handy feature to promote genuine learning outcomes, as social learning fuels knowledge retention and creativity.
And the courses, modules, and info you add to your LMS stay there for future learners and new employees, so once you create training material, you can use it to train staff again and again.
How can an LMS benefit my aftermarket auto shop?
You expect quality craftsmanship and expert knowledge in your aftermarket auto performance, restoration, restyling, and race shop. But your new staff won’t become experts overnight: they need intense and continued training.
Once you’ve walked new employees through techniques in person, your shop could load training videos for specialist techniques and processes that are available to your new employees whenever they need a tutorial.
Instead of interrupting your current staff with simple questions, they could consult the LMS and find their answer independently. When new employees learn independently by consulting the LMS, the knowledge tends to stick around.
Learners lose about 50% of the information they’re taught within the first hour unless they have the chance to review it. An LMS offers infinite opportunities to review.
And in every business, there are repetitive tasks that are boring to teach over and over again, as well as required administrative training like the daily documentation of work on projects, time tracking, required sexual harassment, inclusion training, etc. The training is valuable for new employees, but teaching these modules is not a valuable use of your current staff’s time.
With an LMS, your new employees can complete the required training without borrowing time from your current staff’s workload.
Which LMS is right for my business?
There are many excellent learning management systems, but these three would be well suited to an aftermarket auto performance, restoration, restyling, or race shop.
Let’s get started!
We like all three learning management systems described above, but
LearnRight is particularly useful because it combines easy course creation and video editing with community-building features and intuitive administrative tools. If you’d like to request a demo,
contact LearnRight today.
Here at Motorhead Digital, we specialize in helping automotive aftermarket restoration, performance, race or restyling shops succeed online through digital marketing, website design, SEO services, and online awareness campaigns.
If you’d like to talk about how to improve your business and develop a badass digital marketing strategy, then
get in touch with our team today.